who we are

We believe that great dive bars DO NOT have to be dirty.  

We believe bathrooms in bars MUST be clean.

We believe that customer service is best served with a smile.

We believe in fair prices.  We offer the best pricing in town.

our approach



35 East Pleasant Street, Amherst, MA 01002

The Spoke was started in 1984 with one of the owners passion for cycling.  The theme of the bar was bicycles, thus the name, The Spoke!

The Spoke history

The Spoke has prided itself on being the locals bar for over 35 years.  It is now the oldest remaining bar in the Town of Amherst, originally established in 1984.  It has changed ownership only once and is now owned by a local family with over 2 decades of ties to the town and businesses in the town.

You can often see one of the owners working at the bar to help our great staff and loyal customers.  We are family owned & operated.  Our oldest child has started working with us recently and we hope to keep the business in the family for many years to come.  

Starting out in 2017 as a labor of love to renovate the original bar from 1984, with all the renovations and improvements we have made, The Spoke is our dream come true.

We first took over the original 1,300 sq. ft. bar in 2017 and did a complete renovation and rebrand.  In 2018 we expanded for the first time taking over the Amherst Sub & Pizza space, bringing us to just over 2,600 sq. ft.  In 2021 we expand again, taking over the copy shop and bringing us to an impressive 5,500 sq. ft. making us the largest bar in downtown Amherst.